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Tuesday, March 22, 2011

a message from a Chinese Associate


ABOUT NATIONAL THEATRE IN CHINA BEING POSITIVE

Today National Theater has been more supportive. It is due to, I believe their commercial tryout during the past two or three years.
Take Jane Eyre as an example, they ask Wang Luoyong in for commercial purposes, and they did publicity for it and it has solid box offices performances. Later on, in the play white rose, red rose, Sishi Tongtang and Chinese production of Boeing Boeing, they all adopted star vehicle policies. As a result, they began to realize some commercial tricks (even though not all the tricks), they have a slightly better (but crucial )understanding of the market. For instance, the element to make a hit, how to appeal to the audience. In the past, the show would revolve around the director, now it is more about the producer. In this case, National Theater is slightly more (yet crucially) market based than the People's Art Theater. It is definitely a good sign. And when they are going to the market, they don't really compromises their taste, either because they have the tradition of being good, or for the fact that they can still ask the Ministry of Culture for funding. Either way, it is a positive sign that they will produce a qualified commercial production in the new future.

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